Driver’s Angel is a tool to educate, raise
awareness and actively prevent and stop
teenagers from texting while driving.
How might we help drivers to stop or control their impulse for text and distracted driving?
In 2016, nine percent of drivers 15 to 19 years old involved in fatal crashes were reported as distracted at the time of the crash. This age group has the largest proportion of drivers who were distracted at thE time of a fatal crash.
We will know this to be true when drivers use the tool, share it with their friends, generate qualified leads, and stop getting involved in car accidents.
Driver’s Angel app will introduce to the market what is currently missing: a more engaging app committed on a ”Mission to End Distracted Driving”. Driver’s Angel app will became “The Voice and the Face” of this cause.
We’ll achieve that goal by engaging celebrities, car makers and cell phone carriers support the cause and donate money.
User’s will be motivated to get involved, support and spread the word by becoming influencers along with their favorite celebrity heroes.
Interview Findings
• People want to find a way to prevent text and driving.
• People want to get entertained to avoid text and driving.
• People want to get rewarded to avoid interacting with phone.
• People want celebrities helping with this problem.
• People want corporations helping with this problem.
• People want schools helping with this problem.
