Project Goal

• To make Beat.Box a unique, enjoyable, entertaining and inspiring online music discovery experience, primarily to single male users aged 18 - 25.

Design Strategy Satetement

• Design a pleasant interface for creating and sharing music playlists. Create a reward system to motivate users to refer friend’s.

Use games (quizzes, charades) to engage users and promote discovery. Create playlist contests, to promote the brand and loyalty among users.

Launch music contests, to promote the brand and loyalty among users.

Competitor Survey: Apple Music

Competitor Survey: Pandora

Competitor Survey: Spotify

Competitor Survey Findings

Audience Survey: MTV

Keywords

Moodboards

Wireframe: Low Fidelity Mobile

Wireframe: Low Fidelity Desktop

Color Palletes

Typeface

Buttons

Logos

Landing Page: Mobile

Logo Iteration